Purple cow : transform your business by being remarkable.
Material type: TextPublication details: London : Penguin, 2005.Description: x, 144 pages : illustrations, portrait ; 21 cmISBN:- 9780141016405
- 658.8 GOD 22
- HF5415 .G635 2004
- WIR 800f
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | CORE Education | 658.8 GOD (Browse shelf(Opens below)) | Available | CORE0627 |
Includes index.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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